Built by an agency, for agencies.
On The Go started inside Above The Fold, our agency in Mumbai. We built it to run our own retainer stack — to quality-check work, push it to clients, and keep every approval in one place instead of scattered across chat threads.
It worked well enough that every agency we spoke to wanted the same thing. So we productised it: the same discipline, rebuilt as a platform any agency can run, with a client portal, an agency-shaped CRM, and reports that write their own first draft.
We are not going to invent a longer history than that. It is a tool we trust with our own work, opened up for yours.
Our principles
The people who use this run brands for a living. The software should respect that they know their craft better than any tool does.
Every feature should make your people more effective over time — not add another dashboard nobody opens.
The client relationship is yours. Portals are branded as yours or theirs, and the data stays isolated to your agency.
AI clears the noise and drafts the first pass. The taste, the call, the relationship — that stays with your people.
The team
The people building On The Go.
Founder of Above The Fold. Built On The Go out of the agency's own retainer stack.
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Want to see what we built for ourselves?
Book a demo and we will show you On The Go running the way we run it.